Digital signs could be coming.
Digital signs could be on their way to communities across Ottawa.
Councillors will soon consider a proposal from staff to allow digital billboards in most commercial and industrial areas, subject to a number of new or amended regulations, with a decision to be taken in the coming weeks. You can read all about the proposed changes here.
As you might be aware, the City has been studying the idea for more than 18 months. Carling (at Kirkwood) was selected as one of three digital billboard pilot sites after City Council directed staff to investigate the issue in 2010.
Highlights of the proposed digital billboard changes provided by the City include:
- Limit digital signage to billboards only at this time, and allow in many, but not all, commercial and industrial areas of the City
- Establish a maximum night-time brightness for digital billboards – to be the most restrictive in Canada
- Set a minimum length of time that images must remain static in order to minimize distraction
- Introduce new and greater setbacks requirements compared to conventional billboards in order to buffer digital billboards from sensitive land uses.
Some have complained that digital billboards will act as a distraction to drivers and that the City’s proposed setbacks are inadequate, given that they are less than what is currently required for illuminated signs. What do you think?
Community members can submit comments until Friday, June 15, 2012 by sending written feedback to email@example.com. Residents and stakeholders who submit comments or make a request to be notified of the Planning Committee meeting will be notified of the meeting date and will also be able to make a presentation at Planning Committee.
What do you think about digital billboards in Ottawa’s commercial and industrial areas? Leave your thoughts in the comments section below and contribute to the process by emailing the City to make your voice heard.